CREATIVE DIRECTOR - ART DIRECTOR
stevedrifka@wi.rr.com
262 - 309 - 1452

A viral film series that generated plenty of that all-important “buzz” for Gatorade.
After millions of hits, the online debate is still going. And I’m sure Gatorade doesn’t mind one bit.

http://www.youtube.com/watch?v=4SqJz0NgnnE

VIDEO CLIP

Alternate camera view from fan
perspective for added reality.

VIDEO CLIP

See just one example of the
kind of talk-value we were able
to achieve for Gatorade.