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Drops of Good

Out of “Be good to the last drop” and the BP oil spill initiative came a whole new outlook for the brand. Most consumers know Maxwell House as a good,
economical cup of coffee. Nothing more, nothing less. But soon people learned about the brand’s commitment to help communities around the country
and the effect has been nothing but positive. If we were gonna encourage others “to be good”, then the brand needed to not just say it but show it as well.
This new direction we took the brand makes everyone feel warm inside.