ADM (Archer-Daniels-Midland) is a global leader in agricultural food processing. When we were asked to come up with a big idea to win the account, we went to work adhering to a nice, simple strategy – that the human population is getting bigger, which is causing the world to get smaller. Who’s going to feed all of these hungry mouths? How can we grow and process enough food for everyone? With more questions than answers, we created a strong platform concept that ADM is not just a source for food, but a source for answers. Leveraging stop-motion and tilt-shift cameras, we made life look a whole lot smaller, which perfectly complements the larger strategic idea of how the planet is getting smaller.