Gatorade was one of the toughest brands I’ve ever worked on, but also one of the most rewarding. The pressure wasn’t easy but it also brought out my best. One campaign literally changed sports history. It generated months of talk value on national sports outlets such as ESPN and became one of the most memorable Gatorade spots ever made. Another social campaign became one of the biggest viral videos of all time, showing a “Ball Girl” making an amazing catch on a foul ball. It created national news buzz everywhere, including coverage on Good Morning America, The Ellen DeGeneres Show, ESPN, Donny Deutsch’s “Big Idea” and on social media like YouTube where it’s still being talked about today.