Some projects are tough to solve. Other times they’re easier. And sometimes the solution literally stares you in the face. Lakefront Brewery needed a new branding campaign to announce that their most successful line of beers was finally available in cans. LB fans have been waiting for this news for years. The solution? Building off one of the key design elements on the can itself, that large mysterious “eye.” But what does a symbolic eye have to do with beer? Why is it there on the can in the first place? Could Lakefront Brewery be part of a dark and mysterious secret society? Or could it even be part of a larger government conspiracy? We may never know the truth... but the beer sure tastes good.