Cyber security is one of the most damaging threats to small and mid-sized companies today. It’s also one of the most overlooked. Our research showed that while business owners and CEOs are aware of this threat, they choose to go about their days hoping they are never hacked. Which is a bad plan if you’re charged with running a company. USX Cyber needed a brand awareness launch campaign that specifically targeted these people because negligence like this makes them sitting ducks. While we wanted to hit them with some startling facts, we chose to first grab their attention with a jarring visual concept that appears within an otherwise typical day in the life of a mid-size business CEO.