Having lived in Wisconsin my entire life, I feel very fortunate to have been able to collaborate with clients and internal teams on this very personal account. Over several years I helped concept, present, sell and produce numerous successful, integrated campaigns as well as strategically shifting the creative development process to do better work for the changing seasons. But I’m most proud of the work we did to create an authentic Wisconsin Supper Club installation in both Madison’s Kohl Center arena and in Green Bay’s legendary Lambeau Field where it broke all concession sales records. Pro tip: If you ever get to a Packer game, I highly recommend the Old Fashioned and the classic pot roast.