One of my career highlights has been all the different people I get to work with and projects I get to work on. When a new project came up for the Wisconsin Vets Museum, I jumped at the chance to work on it. The brand had almost no production budget which we had to keep in mind as we concepted. Nonetheless, we really enjoyed crafting the tone of the messaging and the authentic essence of the look. But what I enjoyed most was learning about the real-life stories of these amazing people. I highly recommend stopping in if you ever visit Madison, Wisconsin. I’m pretty sure you’ll be as moved as I was. Honestly, I don’t think I’ll ever forget some of them. But I think that’s the whole point.